The biggest wireless carrier in the United States is set to launch its new mobile video service, Go90, within this week, as confirmed by a report published by the New York Times. But Verizon Wireless is actually already rolling out the beta version of the service to subscribers of the Big Red, as well as customers from other wireless carriers.
Verizon’s new mobile video service is so named after the gesture of flipping one’s mobile device horizontally in order to view video content on smartphones and tablets. The wireless carrier’s Go90 services offers a mixture of TV programming, coverage of live events, and video content from popular web series.
Go90 will be launching in the midst of an already competitive field, with similar services offered by competitors such as Comcast (which is currently deploying its own web based TV streaming service), and Dish who also has its own online service offering, Sling TV. AT&T, a rival of Verizon, will also be introducing its own video service that should compete with what the Big Red is offering. As a matter of fact, in July of this summer, AT&T completed its acquisition of DirecTV for a $49 billion sum, and is expected to deliver video content to its subscribers via their mobile devices.
In order to be able to gain some advantage, Verizon Wireless is targeting members of the younger demographic, specifically those with ages between 18 years old to 34 years old. As the wireless carrier explained to the New York Times, 70 percent of people belonging to this age group view video content on mobile devices first.
As mentioned earlier, Verizon Wireless is also making the Go90 service available to all subscribers, not just its own. In the days and weeks leading up to the official launching of the wireless carrier’s new mobile video service, the Big Red has been consistently making announcements after another of partnerships recently struck for Go90. The list of partners announced so far already includes Comedy Central, Food Network, ESPN, NFL Network, Discovery, VH1, MTV, SPIKE, TLC, Adult Swim, HGTV, BET, and Investigation Discovery, as well as online series and video content from multichannel networks such as AwesomenessTV, Vice, Tastemade, Maker Studios, Fullscreen, Stylehaul, Defy, Collective Digital and Machinima. Plus, the Go90 service is also expected to cover live events such as NFL games and concerts. And sports fan might be delighted to know that the NFL Games will no longer cost $5 to stream -- which should entice them even more to sign up for Verizon’s mobile video service when it gets launched.
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