Ever wonder exactly how much of a data plan is used when a person is on Instagram? That's a valid question since Instagram reported that people under the age of 25 spend an average of over 32 minutes a day on its app. Another study found that people will spend five years and four months of their lives on social media. So what does this mean for a person's smartphone data plan?
When someone browses their Instagram feed for an hour on their smartphone, that social media time uses 100MB of data. Do this every day for a month and they will have used 3GB of their data. Compare that to streaming music, which only uses half that amount of data.
How much data does the Instagram app use?
When investigating a little further, viewing approximately 40 photos on an Instagram feed uses up 1MB of data. That adds up especially since Instagram users follow an average of 200 other accounts - friends, family, celebrities, companies and brands.
Even more data is used up when media is posted on the app. Uploading photos uses 2 to 4MB. Posting videos uses twice that much. When Instagram released their answer to Snapchat, Instagram stories, that feature eats up about 8MB of data. Stories allows users to upload short videos of their day that disappear after 24 hours. Instagram has 250 million daily users of this feature. In the future as smartphone screens get larger, quality improves, and new features are added to apps, people will need to purchase higher and higher amounts of mobile data.
Besides Instagram, other social media platforms like Facebook, YouTube, and Twitter will eat up large chunks of data. If one knows that they will be uploading a lot of social media content, especially videos, and streaming videos, then they should consider getting an unlimited data plan. There may even be options for unlimited data for specific apps. This could be the answer they've been looking for.
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