Most people think of Sprint as just another cell phone carrier, however, its origins date back to 1899. Who would have thought that this company is more than 117 years old? It all began in rural Kansas as the Brown Telephone Company. This was the brainchild of Cleyson and Jacob Brown. Though their history was turbulent, weathering the Great Depression and bankruptcy, they sold and merged numerous times. Then, in 2006, everything began to change. All the assets were sold and they went wireless.
Fast forward to today, and they have a new name and more than 30,000 employees. Sprint is the fourth largest mobile network carrier in the country. Currently, Sprint has over 60.2 million customers. Sprint services include wireless voice, messaging, and broadband. Their wireless and broadband services are provided through Assurance Wireless, Boost Mobile, and Virgin Mobile.
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New Key Players at Sprint
As of now, there are four major carriers in this country, and they are: Sprint, Verizon, T-Mobile, and AT&T. Their commercials have become more ubiquitous as time goes on. However, despite all the hype, Sprint has undergone some major changes. T-Mobile and Sprint are both under newer leadership than AT&T and Verizon, which is shaking up the wireless industry quite a bit. Marcelo Claure is CEO at Sprint, and responsible for all the changes happening. His goal is to reinvent and turn around this company, with the goal of making them the best cell carrier in the market. Their new motto is to provide great service for a great price. Whatever they are doing seems to be working. Customers are heading towards this company with its new re-invigorated pricing and offerings.
With the cost of living drastically increasing, people are looking for affordable cellular service. To size up against their competition, Sprint is making big changes. For instance, they no longer have 2-year contracts. They are the most competitive of all the big carriers in pricing, they have a great selection of phones and improved coverage. Best of all, they have a great price for unlimited data.
Consequently, Sprint still has a few things to work on. They are the weakest of the four carriers in rural areas. Those who have older phones will not get the best Sprint has to offer. While there are no contracts, their promotional prices end after two years.
You can compare Sprint plans below, or check out the Sprint plan comparison page. Read on for the rest of the review.
So, Sprint has the best pricing of the four big carriers. Sprint's goal is to knock out the other carriers with their new and aggressive pricing. Their best price is $60 a month for an unlimited plan on a single line. After reviewing AT&T and Verizon’s costs, they don’t come close to beating the prices. T-Mobile comes closest with a $70 unlimited data package and AT&T tops the charts with $100 a month. Add an additional 17 percent to the bill for taxes. The only major carrier that doesn't add these fees is T-Mobile. So, that $60 bargain just became $70.20.
While the price to beat on a single line may be $60 right now, they rotate their prices and promotions. Currently, Verizon and AT&T customers can switch to Sprint, and they can get 50 percent off their current rate, and Sprint is always launching new and crazy promotions. Hands down, Sprint’s prices are the best on the market. When it comes to five lines, Sprint offers a package for $100 a month, T-Mobile comes in at $180 a month as well as Verizon and AT&T. When a person has more than one line, the savings with Sprint are significant.
Most people look at price first and features second. Right now, Sprint has the iPhone Forever program. This allows the customer to have 30-days of satisfaction, and it is guaranteed. Any iPhone lover who wants to upgrade each time Apple releases a new phone can with this program. It’s a lease program where a customer pays a low monthly payment amount. Whenever the new phone releases, they simply trade in the old one for the new one. A customer never really owns the phone, rather, they are just leasing them from Spirit. Still, for those who can’t afford the big prices on these popular phones, Sprint offers everyone a way to get the latest in technology.
Sprint offers no overages, free calls to Mexico and Canada and a 30-day guarantee. Verizon also offers no overages and free calls to Mexico and Canada, but they don’t offer the iPhone Forever or 30-day guarantee. T-Mobile, however, does offer a similar plan to the iPhone Forever, but they don’t give their customers any guarantees. AT&T, being the most expensive of the carriers, only offers perks with calls to Mexico and Canada. They don’t have any other guarantees or programs for their customers. Keep in mind, this is just a brief overview of their offerings. For a complete comparison of wireless carriers and their offerings, a bit more research must be done.
Sprint also now offers a rewards program called My Sprint Rewards which offers customers discounts and free rewards on travel, electronics, and more. You can learn more about My Sprint Rewards using our guide.
Most consumers would say that Sprint’s coverage has improved. They serve the major markets well. According to independent test scores, they have much better coverage than they used to. When going outside of metro areas, such as rural areas or alongside interstates, the coverage is lacking against AT&T and Verizon. The scale of coverage that these two carriers have built cannot be beaten, at least not overnight. Sprint sure is giving them a run for their money, though.
Sprint is different. They feel that they do a good job covering people in the most popular places. When it comes to bigger cities, like NYC or Chicago, Sprint compares well with Verizon and AT&T. However, when getting out into the rural areas, one might compare the differences between this company and others between first class and coach. Some areas will fare better than others. It’s the luck of the draw, and it comes down to how well they have built that region.
Is There A Difference In Sprint and The Other Big Carriers?
Sprint’s motto is that there is only a one percent difference between their coverage and AT&T and Verizon. They compel customers to pay less because they will never notice that one percent difference. It sounds like a reasonable argument, but the one percent difference is only being reported in metro areas. They are not calculating rural communities into this equation. Their advertisements only use one source of data to come up with this number. Most importantly, each character highlights the success of their network while trashing their competitors. So, keep in mind that claims are not always 100 percent truthful.
What do the experts say about Sprint and their claims? Well, Nielsen stated that there was about a 1 percent difference in metro markets against the big two. RootMetrics reported in 2016 that there was a 3.6 percent difference between Sprint when against Verizon, and there was a 2.4 percent difference against AT&T in metro areas. Surprisingly, their claims are pretty accurate. A difference of 3 percent is negligible.
Though third-party test scores have shown that Sprint is the leader in places like Tennessee, Texas, and Colorado, keep in mind that wireless coverage differs in each market. No carrier is perfect all the time. There are always issues that must be constantly dealt with. It is how these carriers deal with these issues that matter. The phone also makes a big impact on the service provided. Having the latest phones and devices allows a person to tap into Sprint’s newest network, Spark. Sure, the towers, antennas, and infrastructures matter greatly, but don’t forget the importance of the phone. An old and outdated phone could be placed on any network and fails miserably. It’s not the carriers fault, the phone can only do what the technology it is made with allows.
Why Sprint Is Building A Better Network?
Sprint wants to keep their customers happy. They make their commercials and services, enticing to attract new clientele. With any luck, they will make their way to the top 2 of the big carriers. Here are some of the best perks.
Any customer on the Sprint Unlimited plan can receive 5GB of tethering for free. Having a mobile hotspot is perfect for those who travel. In older plans, this option was not offered. Those who are on an older plan that doesn’t have this perk needs to upgrade.
The average cost of an iPhone is around $800 new. Those that are obsessed with the latest phone should take advantage of this plan. There is an installment pricing option that allows a person to pay off their phone with 0 percent interest. This will allow the consumer to own the phone at the end. The terms for leasing a phone is around 24 months. However, with the iPhone Forever package, the consumer gets to upgrade their phone every year. This means always having an inflated bill paying on that phone, but the phone will constantly be replaced. To join this program, customers must turn in their old phone to Sprint.
Sprint Service Require a New Phone
Forget bringing a phone along with Sprint. To get the best of their services, it will require a new, technologically advanced, phone. Keep in mind, switching from one carrier to Sprint doesn't mean that the phone will work. They have new phones, leased options, and pre-owned phones too. Whether a customer’s credit level is great or poor doesn’t matter. Sprint has a mobile device that will work for everyone’s budget.
As of January 2017, Sprint is allowing a 30-day window to change their mind about their services. All a customer needs to do is to return the device and walk away. They will be given a complete refund with no questions asked.
Consumers Are Switching To Save Money
Is it any wonder that customers are leaving AT&T and Verizon by the droves? People are finally starting to notice that they are not the only gig in town. Almost every quarter in the past year, both companies have reported a major loss of customers. Sprint and T-Mobile are adding customers, which means the market seems to be swaying their way. From July to September of 2016, Sprint added 344,000 customers. Verizon, on the other hand, lost more than 36k of their customers. AT&T lost 268,000 customers. The numbers speak for themselves, and the crowd is moving. Sprint should be a contender for anyone looking for quality cellular service.
With so many pay-as-you-go wireless plans popping up, Sprint had to do something to come out bigger and better. Consumers are tired of lining the pockets of major corporations. They want quality cell phone service for less. The market is really saturated right now, and thankfully Sprint is rising to the challenge. There are no data caps, no overages, and free international calls. As one of the “big four” carriers in the country, this Overland Park, KS company s doing quite well. They have retail stores scattered all over the place, and they don’t appear to be slowing down anytime soon.
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