RESTON, VA – November 10, 2009 – Wirefly (www.wirefly.com), the internet’s leading authorized retailer of cell phones and home services, today announces the launch of its new and improved online trade-in program that allows consumers to trade in their unwanted electronics for cash or a charitable donation to one of over a dozen charities and nonprofit organizations that Wirefly supports, including the Susan G. Komen Breast Cancer Foundation, American Red Cross, and EarthEcho International.
The new trade-in program, developed in collaboration with Consumer Electronics Exchange, (CExchange, LLC), expands upon Wirefly’s existing cell phone recycling initiative to now include a multitude of electronic product categories such as cameras, computers, monitors, MP3 players, video games and consoles, and GPS devices. Consumers can now confidently trade-in old and unwanted electronics, not just cell phones, for cash or a charitable donation, with the knowledge that these products will be refurbished or properly and safely recycled.
“As a leading consumer electronics retailer, our responsibility to our millions of customers does not end once they complete their purchase with us,” said Andy Zeinfeld, chief executive officer of Simplexity, parent company of Wirefly.com. “We have an obligation to do our part to minimize e-waste. Through our partnership with CExchange, we now offer our customers a convenient solution to dispose of all of their unwanted electronics, not just cell phones, in an environmentally responsible and economical way.”
“We make it our business to get retailers the tools and resources they need to offer effective recycling and trade-in solutions,” said Scott Nordhaus, chief executive officer of CExchange. “The opportunity to work with an industry leader like Wirefly will certainly make an impact on the campaign to reduce e-waste by rewarding customers for their efforts to recycle.”
By trading in their unwanted electronics through Wirefly.com, consumers not only contribute to an environmentally sustainable future, but they have an opportunity to earn cash back for their trade-in or donate the proceeds to a charity of their choice. Unlike other large electronics companies with trade-in or recycling programs, there are no hidden processing fees or shipping costs. Simply by visiting www.wirefly.com and clicking on the “Trade-In/Recycle for Cash” link, consumers can quickly determine the value of their electronics, select the ‘cash back’ option or choose a charity, print the free shipping label, and mail in their device. If the product is received in the reported condition, the customer or the designated charity will receive a check for the entire dollar amount as indicated on the website.
“At EarthEcho International, we are passionate about our water planet and committed to protecting it for future generations, so we are extremely excited to align ourselves with Wirefly and their new environmentally-responsible electronic recycling program,” said Philippe Cousteau, co-founder and CEO of EarthEcho International, a non-profit organization devoted to water conservation and restoration. “This initiative will not only help to reduce the amount of hazardous wastes that pollute the air, and contaminate our soil and water sources when electronic materials are carelessly tossed into landfills, but with the help of the charitable donations that EarthEcho International receives from the Wirefly program, we will be able to continue to fund our quest towards global environmental sustainability.”
For more information about the Wirefly trade-in program or to begin recycling your electronics, please visit www.wirefly.com.
*Wirefly does not handle the collection and recycling of the used electronics and does not buy back used products for the purpose of resale in any way.
Wirefly.com is America’s trusted source for cell phones, wireless service plans and wireless accessories. Owned and operated by Simplexity, Wirefly.com is the Internet’s #1 authorized dealer for every major cellular carrier in the U.S. Wirefly.com also offers discounts and services not available in retail wireless stores, including real-time online order status and tracking, and the guaranteed lowest price – online or anywhere else — on cell phone devices from Motorola, Nokia, Samsung, LG, BlackBerry and many other cell phone handset manufacturers. Wirefly.com has been named Best of the Web by Forbes magazine as the “best all-around number portability portal” and “Best in Overall Customer Experience” by Keynote Performance Systems. For more information on Wirefly.com, its wireless products and its services, visit www.wirefly.com.