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Wireless News
Survey: There may be an app for that, but does anyone actually use it?

Wirefly Learn » Wireless News

September 14th, 2010

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By Ari Driessen

apps

There may be an app for that, but that doesn’t necessarily mean that anyone actually uses it — or so indicates a study conducted by the Pew Internet & American Life Project.

The Pew Internet study surveyed over 2,252 U.S. adults, and 85 percent of those surveyed indicated that they use a cell phone. Of those cell phone users, 35 percent said that have apps on their phone, but only 24 percent of the adults responded that they actually use their apps. Older adults were less likely to use apps than their younger cell phone-using counterparts, and 11 percent of respondents were not sure that their mobile device even had apps.

The “Rise of Apps Culture” study surveyed U.S. adults age 18 and older, and found that app users tend be younger, male, and more affluent than the average cell phone user. Cell phone users between the ages of 18 and 29 make up nearly half of all app users. Among those surveyed, 57 percent of app users were male, while 43 percent were female. App users are generally college graduates making over $75,000 a year.

Among non-voice cell phone activities, the survey found that app use was at the bottom of the list. Cell phone users were significantly more likely to engage in non-phone call activities including sending and receiving text messages, accessing the internet, playing a game, and sending and receiving email.

Overall, 10 percent of cell phone using respondents downloaded an app in the past week, while 20 percent of respondents under the age of 30 download an app in the same period. Among cell phone users who said they downloaded an app, 47 percent have paid for an app. Most such paid apps were priced at under $3, and downloaders said they had downloaded an average of 18 total apps to their phones.

Games are the most often downloaded type of app (60%), followed by news and weather applications (52%), software in the maps and navigation category (51%), social networking apps (47%), and music-related applications (43%).

Related posts:

  1. Cell Phones Are Growing As Camera Of Choice, Wirefly Survey Shows
  2. Wirefly Survey Finds Most Consumers Use Cell Phone Less Than 30 Minutes Per Day
  3. Wirefly Releases Results of Its Cell Phone Feature Survey
  4. Verizon Wireless Tops J.D. Power Survey

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