A couple of months back, Boost Mobile, a prepaid subsidiary of Sprint, had launched a double data promo. Referred to as Data Boost plans, the promo offered twice the high-speed data of the prepaid carrier's plans at the same time providing a $5 discount. The promo was supposed to end last Monday, but it appears that Boost Mobile has other plans.
Just this Tuesday, Boost Mobile announced that it is extending the double data promo until January 5th of next year. Same as before, the promo is made available to all devices the carrier is offering and to all customers, whether they are existing Boost Mobile subscribers or new to Sprint's prepaid brand.
This should be good news to those who enjoyed the boosted data and discounted rates and obviously want to avail of them for an extended time.
To summarize, here are the rate plans covered by the double data promo:
$35 monthly with 1 gigabyte of high speed data (previously only 500 megabytes), plus unlimited calls and text messaging
$45 monthly with 5 gigabytes of high speed data (previously only 2.5 gigabytes), plus unlimited calls and text messaging
$55 monthly with 10 gigabytes of high speed data (previously only 5 gigabytes), plus unlimited calls and text messaging
Extending its double data promo may just be the right move for Boost Mobile, and also for Sprint. On-contract customers (postpaid) may still be the core business of the carrier, but it can not be denied that the prepaid side also plays an important role.
Add the fact that the number of prepaid customers continue to grow every year, Sprint could benefit most from its aggressive prepaid-targeted promos. And lest we forget, Sprint remains the leader in prepaid services, due to its prepaid brands Boost Mobile, Virgin Mobile, and Assurance Wireless.
Still, despite Sprint's large presence in prepaid, the carrier has been having a rather challenging quarter, posting a fiscal second quarter loss of $765 million (or $0.19 per share) on revenue of $8.5 billion.
By introducing promos and extending existing ones, e.g. the Data Boost plans, Boost Mobile should help attract and retain its (and ultimately, Sprint's) prepaid customers. For sure, it is going to be easier said than done. Not when there is tough competition, namely from rival carriers like T-Mobile, which has its own prepaid brand MetroPCS, and AT&T, which acquired prepaid service provider Cricket Wireless in March earlier this year.
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