Hooks is an app that sends push notifications to mobile users. The great thing about the Hooks mobile app is that the user gets to set the triggers for the push notifications. The app was only previously available on the iOS mobile operating system, but the makers of Hooks have just released a new version for the Android platform, as well as a version that works on the Apple Watch, the first ever wearable device developed and launched by Apple.
The Hooks mobile app seems more suited to Apple’s smartwatch. After all, one of the key features of the Apple Watch was its ability to display push notifications. Pairing this native feature with a service specifically designed for sending push notifications looks like a match made in heaven.
Hooks’ service allows users choose from about a hundred channels, consisting of more than a million alerts created by the users themselves. These push notifications could alert users about anything -- the latest tweets from people they follow on Twitter, the newest updates from Wimbledon, the latest figures from the stock market, or breaking news from around the world.
In more ways than one, smartwatches and the Hooks app can both benefit from each other. Wearable devices provide a vessel in which the Hooks app can be used optimally, while the service that Hooks offers can significantly broaden the range of push notifications that smartwatches can utilize according to the mobile user’s preferences.
Moreover, apps like Hooks help drive the emergence of more mobile apps suited for use on smartwatches. As more people actually utilize apps on their wearable devices, the technology can only improve, even in ways we can only imagine for now.
As for the Hooks mobile app, it has already attracted quite a nice following. After its version 2.0 was released in February early this year, the app has already acquired over 110,000 users. Also, the app has sent over 450,000 notifications on a daily basis and a total of 30 million notifications to date.
And now that the Hooks mobile app is now on Apple Watch and Android, its user base can only grow. As revealed by Google’s Sundar Pichai in last May’s Google I/O, there are already 1 billion Android users in the world, with 8 out of every 10 mobile user owning a device that runs on Android.
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