After almost three years, Apple’s iPod Touch finally gets upgraded. The newly enhanced iPod Touch now finds itself with certain features found in Apple’s flagship device, the iPhone 6. For instance, the improved iPod Touch now comes with an 8 megapixel camera, which is a significant upgrade on the previous model’s 5 megapixel camera. Also, the latest iPod Touch version now also sports a 64 bit processor, which means that the device is now capable of much faster processing speeds and can even improved graphics especially for games. Lastly, the device is now equipped with “M” chip for motion tracking purposes. Sure, Apple’s Touch still retains the 4 inch display screen size, but all the other enhancements are truly worth checking out.
Apple first launched the iPod more than a decade ago back in October of 2001. The release of the device is now considered by tech historians as one of the pivotal moments that led to Apple’s dominance today. However, in recent years, the iPod has lost much of its popularity, mainly because people can now listen to their favorite songs with the use of their smartphones, and even their wearable devices (smartwatches in particular). In 2008, sales of the iPod reached its peak with 54.83 million units sold that year. But as of last year, Apple only managed to sell 14.4 million units of its iPod devices. The company even no longer counts the sales of iPods as a separate category -- the device is now lumped under “other products.” The iPod Touch is normally available for $199 for the 16 gigabyte edition, $249 for the 32 gigabyte edition, $299 for the 64 gigabyte edition, and $399 for the 128 gigabyte edition.
The latest upgraded iPod Touch will come pre-installed with the latest iteration of iOS, Apple’s mobile operating system. This should be welcome news to most because the newest iOS version already includes Apple Music, the music streaming subscription service that Apple launched almost a month ago.
The iPod may no longer be Apple’s bread and butter (that honor now goes to the iPhone), but it is still a pretty decent device that does not cost much (relative to other Apple products) and can handle games, music, and other media. And despite decreasing sales in the last few years, the device still brings in millions of dollars of revenue for Apple.
And lest we forget, there are still diehard iPod fans out there. And you can bet that they are more than happy to to know that their favorite device has been finally upgraded.
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