The next flagship smartphone offering from LG will boast major enhancements, especially in its display screen. The South Korean phone maker has confirmed that the new Quad High Definition (QHD) LCD display screen will sport significant improvements in terms of brightness, range of colors, contrast ratio, touch functionality, power efficiency, and thinness.
LG also confirmed that the new QHD display screens are already in mass production, and should be ready just in time for the debut of the company's soon-to-be-released flagship device sometime later this April.
But while the South Korean mobile manufacturer has already started highlighting the new LCD display screen technology to be used in its newest smartphone, LG has not divulged the official name of its latest flagship device itself.
However, the phone maker has already scheduled simultaneous launch events on April 28th and April 29th (due to differing time zones in different locations) in six cities, namely New York City in the United States, London in the United Kingdom, Paris in France, Seoul in South Korea, Singapore, and Istanbul in Turkey, in order to formally unveil the device. For now, industry watchers are calling the yet unnamed device the G4, the successor to LG's current flagship device, the G3.
Speaking of the G3 smartphone, LG has been riding on the success of the device. In the third quarter of 2014, LG hit record smartphones sales in North America, as well as scored its highest ever market share in the same region because of the popularity of the G3. But this year, the field has become even more competitive -- Apple's iPhone 6 continues to sell strong several months after its launch, while Samsung is ready to play with the upcoming launch of its Galaxy S6 and Galaxy S6 Edge flagship devices. To be able to contend, LG will have to bring something new to the table.
This is where its new QHD display screen comes in. The new 5.5 inch display offers a resolution of 2,560 by 1,440 pixels, which is four times sharper than the standard HD resolution (1,280 by 720 pixels), and a pixel density of 538 ppi. Plus, with the screen's 120 percent color gamut, users will be treated to a wide range of richer and more accurate colors.
Moreover, LG's QHD display screen boasts a contrast ratio that is 50 percent higher than that of standard QHD LCD panels. This allows the smartphone to display brighter colors, darker blacks, and sharper images overall. For good measure, the QHD display screen's brightness is also 30 percent higher, helping users see the display better even in direct sunlight. And LG is doing these without causing its smartphone to increase its power consumption.
Lastly, LG employs a technology called Advanced in-Cell Touch (AIT), which combines the touch sensor and the LCD display into a single layer, allowing for greater touch sensitivity while at the same time, providing a thinner and more sleek design.
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