During its annual Build developer conference held in San Francisco, California, Microsoft revealed that it is expecting its yet-to-be-officially-released operating system, Windows 10, to be running on one billion devices in the next two or three years. Terry Myerson, vice president of operating systems at Microsoft, said as much in his keynote presentation.
Although one billion devices is an ambitious target, it is a fairly doable one. And Microsoft has sort of put itself in a good position to achieve it by deciding to offer Windows 10 for free for a whole year to all users with devices currently running on Windows 7, Windows 8, and even Windows 8.1. Plus, with the usual sales cycle of its PC and the upgrade of Windows Phone users, it appears that Microsoft's chances of hitting the one billion mark is looking good.
It is safe to say that Microsoft has put a lot into making this vision a reality. But it is not without its risks. If the company fails to attract a sufficient number of users in a short time, developers might pass on creating apps and other software products for the Windows 10 operating system. This creates a domino effect because in this day and age, an operating system that does not offer much in terms of apps might not attract consumers. And remember that apps play a huge role in the mobile business -- companies usually generate a lot of revenue from app downloads; it is the same thing with developers who might be enticed to work on a platform only if there are enough consumers to purchase their creations and make them some money.
For Microsoft, hitting the one billion target may now look like a do or die deal. That is why so much hinges on the upcoming release of the Windows 10 operating system. Earlier in March of this year, Microsoft had announced that they are looking to release Windows 10 some time during this year's summer. Quite oddly, Microsoft never announced any official timetable for Windows 10's release during the Build developer conference. However, a high-ranking executive from AMD, a longtime partner of Microsoft, has hinted earlier this month that the release date would be in the later part of July this year.
On paper, Windows 10 looks like it is going to be a groundbreaking achievement for Microsoft. The company is positioning this operating system as something that will serve as a single platform in which all Windows devices, as well as all apps, will run seamlessly. Whether it is a smartphone, tablet, PC, Xbox One game console, TV, ATM, or even virtual reality headset, if it runs on Windows 10, it can make full use of any app that is designed for Windows. Plus, Windows 10 will usher in a new web browser called Microsoft Edge, which will be more Google Chrome or Mozilla Firefox than Internet Explorer.
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