Based on data collected from Pocket, an app that saves content (articles and videos) to be read or viewed later, it turns out that those who own the new iPhone 6 and iPhone 6 Plus devices are using less and less of iPads.
The folks behind Pocket had examined and analyzed over two million instances in which their app was utilized by consumers who bought any of the two new iPhones. They found out that these customers are using their iPad tablets increasingly less, especially when reading Pocket articles. Pocket's data also suggests that the bigger the display screen of the iPhone device, the less time an iPad tablet is used for reading in Pocket.
There are other interesting findings gleaned from Pocket's data. For instance, it turns out that the time of day, combined with the screen size of the mobile device, can affect a customer's in-app usage. Users who now own iPhone 6 devices read content on their iPads 19 percent less in the middle of the week and 27 percent less during the weekend. As for owners of iPhone 6 devices, they now use their iPads 31 percent less on weekdays and 36 percent less on weekends.
It comes as no surprise that many owners of the iPhone 6 Plus watch a lot videos. After all, the device's 5.5-inch display screen does make video-watching more enjoyable than using, say, a 4-inch display screen. And according to Pocket's data, iPhone 6 Plus owners view 40 percent more videos on the Pocket app than those who own iPhone 5S devices.
It only goes to show that consumer behavior always plays a big part in dictating market trends. Many experts had predicted that the next few years would give rise to big-screened smartphones, due to the growing number of people who like to view movies or read articles/books on their smartphones. And why not? Enjoying a movie on a handier smartphone is in some ways more convenient than viewing the same thing on a bulkier tablet.
As for Apple -- well, things do get a little tricky for the tech giant. It should be happy with the fact that more people are using the new iPhones in viewing content. But what about its iPad line of products? Would it sacrifice decreasing iPad sales for increased iPhone 6/iPhone 6 Plus usage? We may soon find out in 2015, which should be a pretty interesting year.
