Samsung is now ramping up its efforts to achieve some semblance of damage control after the unfortunate discontinuation of its Galaxy Note 7 handset. As a matter of fact, the world’s biggest seller of smartphone devices has decided to offer owners of the beleaguered phablet the chance to upgrade to a Galaxy S8 or Galaxy Note 8 in 2017 if they opt to trade in their Galaxy Note 7 unit for a Galaxy S7 now.
According to a report published by Reuters, this type of offer soundly suggests that the South Korean mobile giant has not given up yet on its Galaxy Note lineup of smartphones. For sure, many consumers now can not help but associate the Note brand name with overheating batteries and even exploding smartphones. Still, Samsung is prepared to change that, and regain some of the trust it lost in light of the Galaxy Note 7 fiasco, despite the fact that to date, the company is yet to fully identify the exact cause of the overheating issues, as reported by the Wall Street Journal.
In South Korea, those who avail of the upgrade program mentioned earlier will only have to pay 50 percent of a Galaxy S7’s price in order for them to trade for a Galaxy S8 or a Galaxy Note 8 in 2017. In other words, they can get to have Samsung’s brand new flagship device next year for half the normal price. It makes sense for Samsung to initiate this upgrade program in its homeland, but you can bet that the program will also be replicated in other major markets around the world.
Samsung definitely has its work cut out for it. A few weeks ago, the tech giant had revised its earnings guidance for the third quarter of this year, claiming that it was now expecting revenues of 47 trillion Korean won and profits of 5.2 trillion Korean won, which is down from earlier projections of 49 trillion Korean won revenues and 7.8 trillion Korean won profits. According to industry watchers, Samsung could stand to lose as much as $17 billion because of the failure of its Galaxy Note 7 flagship device.
Discontinuing the Galaxy Note 7 was a difficult decision for Samsung, but evidently, discontinuing the Galaxy Note brand is a harder choice to make. Despite the failures of its latest phablet offering, Samsung after all still remains the number one smartphone brand across the globe. And if it can deliver a new Note model next year that impresses, it just might be able to rise from the ashes of the Galaxy Note 7.
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