During a media event recently held in the city of New York, Spotify unveiled some new enhancements and additions to its service. What was once primarily known for its music streaming service now offers video clips, podcasts, and playlists that are more geared to whatever activity consumers are engaged in at the time.
Spotify, and most other music streaming service providers, have always relied on pre-set music genres in allowing users to organize playlists. But now, Spotify is starting to explore new ways to provide tracks to listeners. This time, it looks into the user's basic information (age, location) and what that user has actually listened in a particular time of the day and then generates a playlist that will fit with that particular time.
To illustrate, a user might a see playlist like "Morning Drive" or "Walking To Work" in the early parts of the day, or perhaps a playlist that the user has already created and frequently listens to in most mornings.
Users can just navigate from one playlist to another by swiping, and every playlist the user browses autoplays, letting him or her know what its songs may be like. Of course, it helps that Spotify has about 25 billion hours worth of songs in its catalogue.
And it is not just songs. Spotify is now adding video and podcast content to its arsenal, and it is collaborating with media partners like NBC, BBC, ABC, CBS Radio, Slate, Vice NEWS, Conde Nast, Comedy Central, MTV, E!, TeamCoco, Adult Swim, Elite Daily, TED, and PRX, just to name a few.
Spotify also revealed its new Running feature. This taps into the various sensors of the user's smartphone (gyroscope, accelerometer) to determine how fast or slow one is running, and then generates a playlist containing songs that matches the user's pace. Of course, the songs selected will be patterned on one's preferred genres of music.
Furthemore, Spotify is also creating a new music format, one in which the structure of the music changes and rearranges depending on the pace of the runner. This feature is being released with six varying experiences, all of which will be made available via the Nike app and RunKeeper app soon within this summer.
Spotify is launching its new and improved version in the United States, the United Kingdom, Sweden, and Germany today. The music streaming service provider already has a formidable customer base, and adding videos and podcasts, plus the Running feature, will only make it attract more new subscribers, not just the audiophiles of the world, but also those who want to have easy access to news and videos anytime, anywhere.
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