As reported by RCR Wireless News, Sprint has apparently decided to give $200 more to those customers who are looking to defect from any one its rivals Verizon Wireless, AT&T, and T-Mobile. The additional $200 will be in the form of service credit for each line of service for mobile users who switch. Sprint already offers as much as $650 per line of service in order to cover switching fees, so the extra two hundred bucks will certainly sweeten the existing deal. This new $200 more offer will run until September 15th of this year, and is made available only to people who were once subscribers under Sprint.
Sprint may be the fourth biggest wireless carrier in the United States, but in previous quarters, the mobile operator has been struggling to manufacture some growth in its customer base. It did not help that overall the smartphone market in America has been a bit sluggish. Still, Sprint has been actively trying to change all that, especially with its ongoing offer to cut the rate plans in half of users who switch from Verizon Wireless, AT&T, and T-Mobile, as well as its buy one get one free deals on Samsung’s Galaxy S7 flagship device.
Those efforts might be paying off. During the second quarter of this year, Sprint was able to gain 173,000 net postpaid phone customers, a remarkable number that managed to surpass various industry watchers’ projections, and more importantly for the wireless carrier, marking the fourth consecutive three month period in which the company registered clear growth. Moreover, Sprint is claiming that it is postpaid net port positive against Verizon Wireless, AT&T, and T-Mobile during the second quarter of 2016. In other words, since more than a decade ago, Sprint now has gained more customers from each of the other major US wireless carriers than it lost to them.
However, aggressive marketing ploys, no matter how effective, do always come at a cost. During the second quarter of this year, Sprint registered a net loss amounting to $302 million, which should really hurt, considering that it is worse than the $20 million loss posted by the wireless carrier during the same period one year ago.
In terms of shares, Sprint’s have made some significant progress (which can also be attributed to the substantial customer growth achieved), improving from less than $2.50 a share during the first quarter to over $6 a share during the second quarter.
Wirefly Is America's Most Trusted Source For All Cell Phones, Plans, TV, and Internet Deals
Wirefly offers great deals on a large selection of smartphones, cell phones, tablets, mobile hotspots, and other wireless devices for the nation's most popular carriers. Use Wirefly’s innovative cell phone and plan comparison tools to ensure you are getting the best deal on the market. Shop with confidence knowing that Wirefly wants to help you find the best prices on cell phones, cell phone plans, TV, and Internet service.