US Mobile is a mobile virtual network operator (MVNO) that uses T-Mobile’s network, and it is one of a few carriers out there that adopt a pricing structure that is more flexible. Similar to what Ting (an MVNO operating on Sprint’s network) is doing, US Mobile makes clever use of a tiered pricing model that basically allows customers to customize their own wireless plans by merging different monthly buckets of voice call minutes, number of text messages, and data usage.
Just recently, US Mobile has announced that it is lowering the prices of some of its voice and data plans. The latest changes are summarized as follows:
1 gigabyte of data is now priced at $14 -- it used to be available for $15
The 2 gigabytes of data plan has now been boosted to 2.5 gigabytes of data, with its $25 price unchanged
A new 5 gigabytes of data plan has been introduced at $45
250 minutes of voice calls is now priced at $5 -- it used to be available for $7
1,000 minutes of voice calls is now priced at $10 -- it used to be available for $15
200 minutes of voice calls is now priced at $15 -- it used to be available for $25
With the recent changes, this is now US Mobile’s pricing structure:
100 minutes - $3
250 minutes - $5
500 minutes - $9
1,000 minutes - $10
2,000 minutes - $15
100 text messages - $2
250 text messages - $3
500 text messages - $4
1,000 text messages - $5
Unlimited text messages - $7
100 megabytes of data - $2
250 megabytes of data - $5
500 megabytes of data - $9
1 gigabyte of data - $14
2.5 gigabytes of data - $25
5 gigabytes of data - $45
So how can customers build their own customized plans exactly? US Mobile’s set up allows people to just select the specific tiers for their voice call, text messaging, and data usage preferences. For instance, if one takes 1,000 minutes of voice calls for $10, 1,000 text messages for $5, and then 1 gigabyte of data for $14, plus a $2 line charge for every 30 days, you would expect to pay a total of $31 plus taxes (averaging 9 percent).
Customers are free to update their tiers, but only after the 30 day plan period. Those who underestimated their voice call, text messaging, and data usage can always avail of add-ons. Even if they overlap between 30 day plan periods, these add-ons will last for 30 days from the date of purchase (the day the customer avails of the add-ons).
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