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Altice USA has just revealed that it has rebranded its mobile service into Optimum Mobile. Along with this rebranding, the Sprint/T-Mobile MVNO is pushing for wireless.
When the cable operator first launched its mobile service in 2019, it used the network of Sprint. But ever since the merger, Altice Mobile has migrated “substantially all” of its subscribers to the network of T-Mobile.
This transition will help get the MVNO ready to operate the new brand in its 21-state broadband footprint, which covers the New York tri-state area and Suddenlink across West and mid-Atlantic states. But with the new mobile brand becoming official on July 25th, Altice will be going all in on Optimum.
As of this writing, not much has been revealed about Optimum Mobile. Altice announced that they will be revealing their updated service plans together with a new website on Sunday.
The decision to rebrand into Optimum is to align the brand throughout the country.
“Today’s consumer demands reliability, speed and ubiquity when it comes to connectivity,” Altice USA president of Telecommunications and COO, Hakim Boubazine said in a statement. “As we unify our brands under one Optimum brand, we will deliver on our promise to provide a consistent and reliable converged connectivity experience to all our customers inside and outside the home. So, whether it’s Gigabit speed internet service or Optimum Mobile service, customers can expect the most reliable coverage and speed wherever they are.”
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