This just in: AT&T might offer subsidized wireless phone service by next year.
This report comes from Reuters, who was able to get an interview with CEO John Stankey. During the interview, the CEO revealed their plans on offering such a service. This is the first time AT&T discussed the topic.
The CEO shares that there may be some customers who wouldn’t mind watching a few advertisements in exchange of a small price reduction on their monthly service.
“I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill.”
Stankey believes they could be launching their ad-supported plans in “a year or two.” And the good news is that these plans could even be equipped with an ad-supported version of their HBO Max streamer service.
Apart from discussing the option of subsidizing its wireless phone service, it looks like the wireless provider could be letting go of one of its businesses. According to sources, AT&T may be considering letting go of its advertising tech business, Xandr, as a way of offsetting its huge debt load.
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