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Consumer Cellular recently rolled out a new ad campaign to promote its newest flip phone, the IRIS Flip. The new campaign, called “Shot on Flip Phone” is part of the brand’s Freedom Calls marketing campaign.
As BestMVNO reports, the campaign targets residents of New York City with “out-of-home advertisements.” They are targeting populated areas of the city, such as Columbus Circle Subway Stations, Times Square, and major intersections. The campaign also uses “digital animation on Times Square billboards.”
Last month, Consumer Cellular announced that its marketing campaign will be making use of “influencer content in digital and social channels.”
Through this campaign, Consumer Cellular hopes to break “notification fatigue” and deliver genuine human connection to its audience.
Consumer Cellular’s Chief Marketing Officer, Craig Lister, said:
"The inception of the 'Shot on Flip Phone' campaign came from the realization that our technology-driven world often encourages a culture of perfection, projection and and a continuous fear of missing out. Nowadays in social settings, the constant distractions and never-ending urge to document every moment tempt us to give a prominent spot on the table for our smart phones."
If you would like to know more about this marketing campaign, you can visit this dedicated page.
Source: BestMVNO
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