It looks like T-Mobile is scrapping its earlier intention of forcing customers on older plans to migrate to a newer option.
T-Mobile CEO, Mike Sievert, gave an announcement at the Q3 2023 Earnings Call. Sievert said:
“We tend to do tests and pilots of things quite a bit to try to figure out what’s the right answer. In this case we had a test cell to try to understand customer interest in and acceptance of migrating off old legacy rate plans to something that’s higher value for them and for us.
And we had planned to test and did some training around that. And then it leaked, and it leaked as if it was a broad national thing, and it kind of wasn’t. Now, I don’t know that we have to do that test because we did get plenty of feedback thanks to the erroneous context of the leak, and I think we’ve learned that particular test cell isn’t something that our customers are going to love.”
But as noted by The Mobile Report, T-Mobile’s President of Marketing, Strategy, and Products Mike Katz shared:
“We conduct tests and pilots all the time. And we will continue to do so because we still think there’s opportunities both to deliver more value for customers in a bunch of different ways… So I would expect to see more of those kinds of tests from us.”
This basically means that while they have decided to scrap the initial plan for migrations due to the backlash, they are still “very interested in rationalizing” the old plans. They will also look at doing “something different” to accommodate this.
Source: The Mobile Report
