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Google recently took the opportunity to announce new partnership deals its Android Pay service had struck with a number of banking institutions from across the globe. The deal involves having these partner banks integrate the tech giant’s mobile payment system into their respective mobile apps. The banks include Bank of America, USAA, Bank of New Zealand, and mBank.
This marks the first time that Android Pay has been integrated directly into apps designed for mobile banking. Of course, the level of integration may vary depending on which mobile banking app, but the overall aim is to create some convenience especially in the process of adding cards to Android Pay from within the bank’s app itself.
Another objective is to provide a means for Android Pay to be more available to more users around the world. Even if people have not used or enrolled in Google’s contactless mode of payment before, it is quite possible that they will see the option displayed in the mobile banking app they frequently use, and if interested, they can readily give Android Pay a try.
Once a card has been added to a mobile banking app, Android Pay should function as usual. In other words, users will be able to facilitate payment transactions at checkout at millions of business establishments with support for point of sale (POS) terminals compatible with near field communications (NFC) technology. Furthermore, Apple can be used in supported apps when buying items on the mobile web. With each completed transaction, the user gets to receive a notification instantaneously. As made clear by Google, the option to use Android Pay via banking apps will work even if the user does not have the standalone Android Pay app installed in his mobile device.
The key to success for any brand of mobile payment system is attracting enough users. It goes without saying that this is easier said than done, especially now that the market for such services have begun to become more competitive. Perhaps the most well known service right now is Apple Pay, whose usage has almost double year over year, and is projected to accumulate 86 million users by the end of this year, as reported by Juniper Research. Android Pay, as well as Samsung’s Pay, are also attracting new users, but will have a lot of catching up to do -- according to Juniper, Android Pay will grow to 24 million users by year’s end, while Samsung Pay will reach 34 million.
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