Stickers on mobile apps are nothing new. As a matter of fact, popular social media platforms like Facebook, Twitter, Instagram, and Snapchat routinely make full use of stickers in their respective apps. But recently, stickers are starting to be integrated in apps that do not necessarily belong to the social media category.
After its latest update to its mobile app, Amazon has decided to start supporting shoppable stickers within the camera feed of its app for iOS powered mobile devices. For those not familiar with the camera feed, it is basically a feature that lets users look for items on Amazon’s official website by having their smartphone’s camera capture images of real life objects.
The decision to integrate shopping stickers in its app for iOS may be a bit of a surprise for Amazon, but considering the e-commerce giant has been busy rolling out upgrades to its flagship mobile app, it might not be that surprising. Recent updates in the last few months also suggest that the company is really making an effort to expand its capabilities beyond that of the usual online shopping app. Back in March early this year for instance, Amazon started to integrate its Alexa digital assistant into its app, which meant that customers could now listen to their favorite tracks while looking for an item to purchase, throw inquiries to Alexa, get the latest news and weather updates, or even manage their smart home settings. And before the launch of its Echo Look smart device, Amazon also debuted the Outfit Compare feature in its shopping app. Interestingly, Echo Look’s companion app also supports the same wardrobe suggestion feature.
Now back to the shoppable stickers. To get started on using the feature, users will have to launch the camera just like before (they can do this by tapping the camera shaped icon located beside the search box on the app’s home screen). They will then notice an Amazon Stickers button displayed on the bottom left section of the screen, just beside the camera app’s other features, e.g. Package X-Ray, uploading an image, or browsing one’s search history.
To help users, the shoppable stickers are sorted into different categories, such as Top Picks, Fun, Home, Pets, Women’s, and Gadgets, just to name a few. Users can also check out curated collections such as Gold, Legos, Wood, and Workspace, among many others. Remember last year’s Interesting Finds? The categories are actually based from there.
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