A lot of people use their iPhone and iPad devices not only for personal reasons, but also for work related purposes as well, and Apple wants to help these specific users optimize their Apple devices especially in the workplace setting. Thus, the tech giant is joining forces with Cisco Systems in order to do exactly that.
As indicated in Cisco’s newsroom page, the two powerhouse tech companies (both considered leaders in their respective industries -- mobile and networking systems) are planning to make a sort of fast lane for devices powered by Apple’s mobile operating system, iOS. In other words, both companies are basically developing a way for iPhones and iPads to work faster when used on networks established by Cisco.
Strategically speaking, this collaboration provides a good opportunity for Apple to strengthen its presence in the area of business, a field once dominated by business focused mobile manufacturers such as BlackBerry. It is no secret that lots of mobile users, including business professionals, already use their iPhones and iPads at work or for their business, but Apple’s partnership with Cisco is a clear indication that the iPhone maker is starting to make business oriented efforts, not only those geared for casual mobile consumers. The crux of the whole partnership is to have iPhones and iPads work better and faster with Cisco’s products, especially the network equipment maker’s existing collaboration tools. These include Cisco’s work desk phones, as well as its numerous video conferencing products.
Apple and Cisco has not always had a good working relationship. As a matter of fact, when Apple introduced its first iPhone device back in January of 2007, Cisco had filed a case against the iPhone maker, basically charging Apple with infringing Cisco’s iPhone trademark. One month later, the two companies settled the lawsuit, deciding instead to try to explore ways in which both can collaborate especially in the area of mobile and network security, as well as improving the quality of communications for casual mobile users and business users.
Despite the current slump in the global smartphone market, Apple continues to enjoy solid sales for its iPhone line of products. However, its iPad tablets have been suffering a decline in sales for the last few quarters. While it is no guarantee at the moment, the company’s partnership with Cisco might help boost its iPad sales for a bit, or at least provide a new reason for mobile users as well as businesses to to purchase and use tablets.
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