The Apple Watch is scheduled to hit Apple's stores on April 24th this year. But beginning April 10th, Apple is giving potential buyers a chance to try on its first ever wearable device, as long as customers do it inside Apple Stores, and they must wear it for up to 15 minutes only. It should be noted that April 10th also marks the date that pre-orders for the Apple Watch will start.
As reported by 9to5Mac, Apple is planning to establish 10 or more stations wherein visiting customers to the Apple Store can try on the Apple Watch. Anticipation for the upcoming launch of the Apple Watch is already pretty high, and the fact that Apple will soon be allowing customers to try on the device inside stores may only heighten the excitement.
The Apple Watch is Apple's first attempt at creating a smartwatch. So it is not that surprising that the company would to have an idea of how badly customers want to buy the device, that is if they are going to buy it. Having the customers try on the Apple Watch inside the store is definitely one good way of knowing how much demand is really expected. Plus, it gives Apple and its salespeople an opportunity to see or hear for themselves how customers find the yet-to-be-launched wearable device.
Selling the Apple Watch would be unique for Apple because people may have different ways of looking at the product. Others may see it as a useful tool for monitoring health and fitness data, while others are attracted to the idea of a device that can be used as a really cool extension of their iPhones. Still, there are others who want to purchase the Apple Watch because it represents a fashion statement (or, just for bragging rights). By letting people try the device on in Apple Stores weeks before the device's official launch, Apple gets a taste of who these people are and how useful they may find the Apple Watch according to their specific needs. As for the customers who try on the device, they get to really experience the Apple Watch without the hype, and even if it is only for 15 minutes, they can interact with Apple's salespeople and maybe communicate their inquiries or expectations on the spot.
Moreover, the customers will be able to see themselves the different models of the device. The Apple Watch is available in three different varieties. There's the entry-level Apple Watch Sport which starts $349, then the midlevel Apple Watch priced at $549, and finally the Apple Watch Edition which goes for at least $10,000.
The great thing about this is that customers need not set appointments if they want to try on the Apple Watch. They can just walk in -- provided of course that there are enough Apple Watches available. If not, they may have to wait their turn. Apple is reportedly considering notifying customers via text message when there are available Apple Watches for trying on.
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