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As revealed by Rick Osterloh, chief of hardware at Google, a new Pixel device is coming this year, but this new flagship offering may come with a rather steep price. When Google released its Pixel and Pixel XL smartphones last year, it signalled a new era in which the tech giant is releasing a Google branded device that is not Nexus. Despite some limited availability, many consider the Pixel devices as a qualified success for Google, especially in terms of introducing a new player in mobile that can hold its own against Apple’s iPhone and Samsung’s Galaxy devices. With high end features such as a top notch camera, and never before seen software features like the Google Assistant (which is now being made available to other Android powered handsets), the Pixel devices really delivered on quality.
Well now, a second generation Pixel is on its way, and one can bet that the new models will try to improve on the original. But not much is known yet just how Google plans to accomplish that, nor the details regarding any timeline for the release. As told by Osterloh to Android Pit, a new Pixel smartphone is expected to debut within this year, but it is not certain yet if it will launch in October, similar to the Pixel and the Pixel XL in 2016.
More than a month ago, there were reports stating that the Pixel 2 may feature water proofing capabilities, as well as enhanced camera specifications and a more powerful chip set. There was also speculation that Google was working on developing a more affordable version of its Pixel devices. But as hinted by Osterloh, the Pixel brand will likely continue to be a high end lineup. But if the company does decide to launch a budget friendly smartphone, there is a strong likelihood that it will not be carrying the Pixel brand name.
It is getting clearer and clearer that Google wants its Pixel family of handsets to go up against Apple’s iPhone devices. The strategy both companies employ certainly have similarities -- first of all, they choose to stay in the premium range. This should give both phone makers the opportunity to really focus on quality. And by electing not to offer any midrange or low end options, both brands can put more attention to getting their flagships right, free from other distractions. We are not saying that flooding the market with all sorts of options does not work -- Samsung’s success is proof that you can conquer all markets, but not every phone maker has the South Korean tech giant’s resources.
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