During a recent event held at its headquarters in the city of San Francisco, Pinterest officially introduced Buyable Pins, a new and easy way for consumers to directly purchase items without having to leave the social network's environment.
Those who are frequent visitors to Pinterest boards may already be familiar with Rich Pins. These are pins, or items posted by Pinterest users, that contain more information than just a basic link, like ingredients or instructions for a recipe. Now, Pinterest is adding a new button to Rich Pins that let users buy stuff directly from any of the social media website's many partners. Moreover, information such as prices and product options (like color, size) will be displayed. Purchasing items is as easy as tapping the button, and then the product is delivered to the user's doorstep.
Pinterest is planning to roll out Buyable Pins later this June, and is working with Stripe in facilitating the payment process, as well as collaborating with other establishments like Apple and Braintree in ensuring that the whole purchase transaction never compromises credit card security. The company also noted that there will be no fee for those who shop on Pinterest and for those who sell products through the site. Upon its launch, Buyable Pins will be deployed with Demandware and Shopify.
It appears that Pinterest has really thought this up well. Shoppers can either pay using their credit cards, or via Apple Pay. With regards to the products themselves, Pinterest has sought the help of retailers such as Nordstroms and Macy's in stocking Pinterest with loads of items for sale. And do not forget the tens of thousands of small and medium enterprises that Pinterest has tapped in order to beef up its inventory of merchandise.
Pinterest used to be just a place in the Internet where you can browse endless pictures all day. Now, it is evolving into something more -- a place where you can pin, repin, share, comment, and now even shop for products. Big credit goes to the company's own efforts in improving its capabilities without losing sight of its identity, which is as pin-centric as it has ever been. Last month, the company had introduced a new service that aids promoters in creating better pins that can attract a wider audience. Through its Marketing Developer Program, Pinterest is also providing tools for users, especially the enterprise-minded, to better equip them for posting branded pins on their boards.
By introducing more new features, Pinterest is set to strengthen its current customer base, which will surely continue to grow now that the company is starting to offer purchasing functionalities in its website.
Wirefly Is America's Most Trusted Source For All Cell Phones, Plans, TV, and Internet Deals
Wirefly offers great deals on a large selection of smartphones, cell phones, tablets, mobile hotspots, and other wireless devices for the nation's most popular carriers. Use Wirefly’s innovative cell phone and plan comparison tools to ensure you are getting the best deal on the market. Shop with confidence knowing that Wirefly wants to help you find the best prices on cell phones, cell phone plans, TV, and Internet service.