There actually was a time when wireless carriers released their own branded cell phones as a way of differentiating themselves from the rest of the competition. But fast forwarding to the late 2010s, that model may not be that popular anymore. Still, that has not stopped T-Mobile from going ahead and launching its own branded Android powered mobile device.
Here comes the Revvl -- a smartphone that comes with a 5.5 inch HD display screen, complemented with a 13 megapixel primary camera on the rear side, as well as a 5 megapixel secondary shooter on the front side. Other notable specifications include a couple of gigabytes of random access memory (RAM), 32 gigabytes of built in storage, a fingerprint reader, a 3,000 mAh battery, Google’s Android Nougat mobile operating system, and affordable pricing that will have subscribers of T-Mobile pay only five bucks on a monthly basis, with zero down payment by way of the major US wireless carrier’s Jump! upgrade program. The Revvl will be officially launching this August 10th.
As explained by Mike Sievert, the chief operating officer of T-Mobile, in a blog post, the main objective behind launching the Revvl was to give customers a budget friendly choice for a mobile device, especially one that basically offers the latest in mobile technology. While handsets manufactured by Samsung and Apple are often the most popular, their best products also happen to be the most pricey. With the Revvl, T-Mobile users get a phone that is specifically built for the Uncarrier’s network.
Rumors of T-Mobile’s plans to introduce a branded mobile device of its own first surfaced around three months ago. There was speculation that the new Revvl lineup of smartphones would consist of three specific models. Interestingly, the company has actually launched branded phones before, particularly the Sidekick and the Dash.
Will T-Mobile achieve success with the new Revvl? It may be too early to tell, but it is worth noting that a budget friendly smartphone in an age of increasing levels of data consumption is not such a bad idea. The carrier has done right in designing its Revvl to be media ready, with its 5.5 inch HD display screen and capable camera specs. The device should be a worthy addition T-Mobile’s lineup, especially when one considers that by the company’s estimation, its customers consume 42 percent more data than other carriers’ on average. Also, T-Mobile users are more active on social media, utilizing almost three times as much data than the competition.
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