Microsoft has officially stated that from now on, it will be removing the Nokia branding from its Lumia line of smartphone products. Earlier this year back in April, the tech giant had acquired Nokia's smartphone segment, but in the time since, Microsoft had retained the Nokia name particularly in its Lumia devices.
This time however, it appears that Microsoft is finally saying goodbye to the Nokia name for good. In the next few weeks or months, consumers should expect to see less and less of the Nokia name in future Lumia releases.
Indeed, the rebranding has already begun for some of the apps used for the Lumia smartphone. For instance, the Nokia Camera has now been renamed as Lumia Camera. The same goes for all social media accounts -- all Facebook, Twitter, and Instagram account names will accordingly be changed to Microsoft Lumia at this point.
Microsoft Senior Vice President of Marketing for Phones Tuula Rytila had revealed as much about the tech company's rebranding plans through the Nokia Conversations blog (which no doubt will be renamed as well very soon). Reports of the Nokia rebranding have been brewing for a while now, and with Microsoft's recent announcement, things are finally made official.
Naturally, the rebranding process will have a trickling effect. Local and global websites will have to adapt the Nokia-less renaming, and so will the packaging, promotions, and retailing materials.
Perhaps to further enforce the name change, Microsoft will be introducing its first Microsoft Lumia handset soon. It should join other past Lumia products previously tied with the Nokia brand, like the Lumia 730, the Lumia 735, the Lumia 830, and the Lumia 530.
Of course, some may have expected the rebranding to be inevitable after Microsoft's acquisition of the Finland-based phone maker last April. After all, retaining the Nokia name sometimes led to some awkward product naming, e.g. Nokia Lumia Windows Phone. Adapting the Microsoft Lumia branding does help in simplifying things, especially for the consumers' convenience.
Still, getting rid of the Nokia branding is not that simple. It should be noted that Nokia is still fairly popular in some regions in Europe, not to mention in Finland. It would be wise for Microsoft to take advantage of that, at least until newer Lumia smartphones become more established.
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