According to a report recently published by South Korea’s The Bell, the world’s number one seller of smartphone devices might be officially unveiling its latest flagship offering, the Galaxy S9, in late February of next year. The formal introduction of the handset is rumored to happen at the Mobile World Congress (MWC), which is held yearly in the beautiful city of Barcelona in Spain. In 2018, the event will run from February 26th until March 1st.
The Bell’s report states that Samsung’s latest high end Galaxy smartphone might debut in either February 25th or February 27th. Many are betting that the earlier date makes more sense for the South Korean tech giant. February 25th, after all, is the Sunday before the official start of the annual mobile tech conference, and that day is usually treated as press day. In past MWC events, various big names have taken full advantage of press day in order to announce their latest products.
But it is worth mentioning though that Samsung had occasionally chosen to showcase its newest Galaxy offering on a Tuesday. Next year, that would fall on February 27th. There were even a couple of instances wherein the phone maker had opted to unveil its flagships after the yearly MWC event. In 2013, the company’s Galaxy S4 was announced in a separate event held in New York City some time after MWC. And this year’s Galaxy S8 made its debut in the later part of March. However, it should be noted that Samsung had teased its 2017 flagship at the MWC weeks before. By this line of thinking, the upcoming Galaxy S9 should still be teased in next year’s MWC, even if it is scheduled to be announced a separate, later event.
In other related news, Bloomberg reports that Samsung will be launching a smart home speaker that comes integrated with the company’s Bixby artificial intelligence software some time within the first six months of 2018. Some may remember that back in October earlier this year when the South Korean tech giant had unveiled Bixby 2.0, it had also promised to bring Bixby to some of its smart home offerings.
Offering a smart home speaker powered by Bixby would put Samsung in a nice position to compete with rivals such as Amazon, Google, and Apple. While it is true that smart home speakers are yet to become mainstream devices, some industry watchers are projecting that these products will create a $3.5 billion industry about four years from now. Last year, the smart home speaker industry was already worth an estimated $720 million.
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