Those hoping to sign up for an iPhone plan at Sprint can now expect a $10 increase in pricing (the carrier actually hinted about this earlier). The carrier just introduced a new All-In campaign designed to educate its subscribers on what they will actually be paying for a smartphone plan on a monthly basis. The new pricing structure for All-In now offers unlimited voice calls, unlimited text messaging, and unlimited data at $80 per month. Breaking down the $80 a month pricing, this covers $60 for the phone service and $20 for the leasing fee for base model handsets, like the 16 gigabyte edition of Apple's iPhone 6, for example.
The announcement of the new All-In pricing also comes with the revelation that Sprint will no longer be offering its $50 plan specially designed for iPhone smartphones. This means that those who are still planning to avail of the $50 iPhone plan will no longer be able to do so. As for those subscribers who are already under the $50 iPhone plan, they will be grandfathered into the new All-In plan.
Sprint’s new All-In campaign is yet another sign that the wireless industry is undergoing some changes, especially in the pricing and in the way smartphone plans are being offered to customers. A few years back, wireless carriers usually promoted the low, subsidized cost of a mobile device (usually around $199 with a two year agreement), and then bundled in the phone service plan when customers decide to sign up. But now, carriers such as industry leaders Verizon Wireless and AT&T now focus on offering family phone plans and data packages, usually no longer making any mention of the handset’s costs, which could mean an extra $20 to $30 added to the monthly billing.
Sprint, for one, believes that mobile users should be educated more about the actual pricing of their plans. As explained by Kevin Crull, Chief Marketing Officer of Sprint, during a recent interview, the wireless industry has, for years, been promoting a pricing structure that was not always completely transparent, in order to get more people to sign up under their plans.
The All-In campaign seeks to be more open so that its subscribers could have a full understanding of the costs of their plans. However, Sprint’s approach to making its pricing clearer to its subscribers may be challenging at first, especially because people by default are resistant to any new change. That is why the carrier has sought the help of football icon David Beckham in pitching the campaign in order to build more awareness for the new pricing approach. But will mobile users be convinced? Only time will tell.
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