Sprint may have been recently overtaken by T-Mobile in terms of the number of new net customer additions. But at least Sprint can claim that it is better than its close rival in one aspect -- overall quality and of network coverage, at least according to the results of RootMetrics’ latest survey.
RootMetrics has been regularly monitoring the quality of network coverage of wireless carriers in the United States, and in its survey for the first half of the year, the wireless testing firm’s data shows that Sprint (recently supplanted from its third place ranking to fourth place by T-Mobile) is doing really well in 2015, managing to tie AT&T in voice call quality, although lagging behind in terms of data speed.
As expected, RootMetrics’ latest survey indicates that Verizon Wireless once again rules the industry. The Big Red has now topped the testing firm’s survey for four consecutives times now. On second place and third place are AT&T and Sprint, respectively. As for T-Mobile, although it managed to post significantly better customer growth in the last few months, the carrier was marred by middling performance especially in areas outside American metropolitan areas. This is no surprise since T-Mobile has always focused on serving major metros, but its coverage in other areas are a bit inadequate, which affected its overall ranking.
Wireless carriers in the US compete in a lot of different areas. Pricing, mobile phone deals, and promotions are usual fare, but as today’s mobile users are increasingly becoming more picky in selecting carriers, overall quality of network coverage has become more crucial. Because of this, surveys conducted by research firms such as RootMetrics has become more important to gauge which carrier offers the best service.
Verizon Wireless, of course, is the undisputed leader in almost all categories, picking up the titles of best overall coverage, most reliable network, and fastest, too. AT&T only managed to reign in the category of text messages. Tallying all awards for all 50 states, Verizon got 253 while AT&T nabbed 95. The numbers may not show it but AT&T actually put up a really close fight.
As for Sprint, the carrier has been combating the perception that it had generally poor coverage and slow networks. But as indicated in RootMetrics’ latest study, it appears that Sprint has made some significant improvements. Major credit goes to the carrier’s Sprint Spark initiative, which has really produced some good results in enhancing the overall quality of its network.
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