Wirefly helps you save on cell phones and plans by offering innovative comparison tools so consumers can make educated choices. Start saving today with Wirefly!
Wirefly helps you save on Internet service by offering innovative comparison tools to compare Internet providers in your area.
Two weeks after T-Mobile's Never Settle trial was launched, it is still humming along nicely. But it appears that the carrier's #NeverSettleForVerizon promotional hashtag, which T-Mobile paid for, is not doing so well. As a matter of fact, there are reports that T-Mobile is completely withdrawing the use of the hashtag.
T-Mobile had launched #NeverSettleForVerizon earlier this month as part of a marketing initiative to encourage subscribers of Verizon Wireless to switch to T-Mobile. The promotional hashtag was deliberately picked by T-Mobile as a response to the Big Red's own Never Settle marketing tagline. In T-Mobile's promo, subscribers under Verizon Wireless were given a two week trial of T-Mobile's LTE network absolutely free of charge.
As reported by Adweek, T-Mobile paid a significant amount, specifically $200,000, in order to promote the #NeverSettleForVerizon hashtag on Twitter and on other social media platforms. It was clearly an effort by T-Mobile to get people use the hashtag when tweeting or posting anti-Verizon sentiments on the Internet.
On paper, it looked like it was a clever strategy in getting current Verizon Wireless customers to air their grievances regarding the Big Red's services via the web, particularly on social media channels.
Unfortunately for T-Mobile, the ploy backfired, with the carrier getting a taste of its own medicine. T-Mobil's own disgruntled customers took to the Internet and expressed their frustrations regarding the carrier's shortcomings in its network and services.
And what is worse -- Verizon Wireless subscribers got in on the act too. Some customers of the Big Red specifically cited T-Mobile's inferior LTE coverage, which to be honest, has been a rather lingering issue for many a T-Mobile customer for some time now.
T-Mobile has always been one that is not afraid of calling out its rival carriers. Before Verizon, T-Mobile had also targeted AT&T and Sprint in previous promotions. But this time around, apparently, by attacking Verizon's network coverage (which has been the Big Red's biggest draw since, well, ever), T-Mobile may have bitten more than it can chew. Targeting your competitors can be a good marketing strategy, but sometimes, you just can not predict how fast these attacks can boomerang and hit you in your behind.
The #NeverSettleForVerizon hashtag is actually still being used. T-Mobile, however, has since taken it out from Twitter's Promoted Trend list. John Legere, the outspoken chief executive officer of T-Mobile has not commented much regarding the withdrawal of the promotional hashtag.
Wirefly offers great deals on a large selection of smartphones, cell phones, tablets, mobile hotspots, and other wireless devices for the nation's most popular carriers. Use Wirefly’s innovative cell phone and plan comparison tools to ensure you are getting the best deal on the market. Shop with confidence knowing that Wirefly wants to help you find the best prices on cell phones, cell phone plans, TV, and Internet service.