Vine Now Allows Push Notifications For Fresh New Content

Who would have thought that six-second videos could be so addicting? Well, a lot of people would think that a few years ago. But after Vine was launched in 2012, the short video sharing platform has since become a hit, especially among millennials. If you are one of those who can not get enough of Vines, how can you keep track of the latest videos from Zach King or Will Sasso?

Fortunately, the Vine app now allows you to receive notifications on your smartphone whenever a Vine artist you follow uploads new content. You just need to click the new start on the right side part of your account profile page. 

Aside from allowing push notifications, the Vine app now also lets the new content appear on your activity feed. This is pretty useful especially when you also want to browse the most recent highlights from your favorite Vine artists in one go.

No doubt, the push notifications are like manna to Vine enthusiasts. But they may even be more beneficial to the Vine artists themselves. After all, there now exists a system that helps Vine artists promote their content as fast and as widely as possible. 

Also, having notifications prevents each new content from becoming lost among all the other new content also featured in the follower's feed. For instance, it may be good to be followed by a particular person, but when that person also follows a lot of other Vine artists, your new content can get lost in the ocean of other new content competing with yours for the follower's attention (which happens a lot on Facebook or Twitter). 

Last summer, the Vine app added loop counts, which would give users an idea of how often their Vines have been looped (a Vine video automatically loops once its six-second duration is up). It also helps artists quantify value, especially when they have brands and sponsors that pay them to do promotion via Vine. With the use of loop counts, artists now have a way of measuring if indeed the newly introduced push notification capabilities in the Vine app would really be effective. 

The folks behind Vine have certainly been busy introducing enhancements to the Vine app. Last month, they had the app allow users to follow entire channels of Vine artists with just a single click. 

It was a move that really benefitted both Vine consumers and Vine artists alike. Likewise, this most recent tweak to the Vine app will do the same for both parties. The new push notification update for the Vine app is now available for both Android and iOS users today.