It is no big secret that last year's iPhone battery issue casts a big ugly cloud over many Apple fans, which definitely ended up hurting Apple's pride as it continues to struggle to hold the title of leading company when it comes to manufacturing mobile devices and creating the most popular cellular product in history, the iPhones.
Many have been shocked and disappointed about the “iPhone's Battery controversy” that has drawn countless negative reviews and raging opinions all over the internet and social media platforms; as well as a Few lawsuits filed over complaints that the company was purposely slowing down older models by forcing updates that affected the device performance.
Undeniably, many U.S. consumers have begun to doubt Apple's innovations and its products, and some have opted for switching to other manufacturers which resulted in the now historical drop in sales in 2016. However, in 2017, Apple quickly recovered and became the second-largest smartphone vendor in the entire world, with a global market share of almost 15% percent.
However 2015 remains Apple's best year, as far as iPhone sales, which reached a whopping $231.32M in total sales, and while the last couple of years have been somewhat of an "up-and-down" for the iPhone sales, market analysts forecast that the new iPhone slated for 2018 will break the 2015 record. The question is - by how much.
Numerous tech-savvy and mobile technology enthusiast keep wondering now if Apple can still redeem their name and title as the leading manufacturer creating premium flagships that can wipe out other competitors. News and bloggers posting feeds and articles that brought a lot of noise and excitements, as rumors spread out about Apple creating a new series of iPhone products for late 2018.
Recent speculation of the what new features we can expect from the 2018 iPhone has caught a lot of consumer attention, but it has also made a lot of heads turn from Apple's closest competitors and rival companies, such as Samsung. Which also showcased exceptional mobile innovations over the last 10-years and continued leading the electronics industry with its unique Operating System (Android), as the platform for most devices.
Leaked reports shared that the new iPhone features might include:
Though it is still hard to predict what Apple has in store, several tech enthusiasts can't help but theorize what Apple might reveal soon. Hologram iPhones anyone? After all, Apple products and services are not only distinguished because of their unique designs but for their exceptional track record for outstanding inventions.
As for 2018, it is too early to conclude if Apple will hit it out of the park or repeat 2016. One thing remains sure; we can't stop them from launching and developing a new set of products that can capture and entice many keen buyers like they always do.
