It looks like T-Mobile will be implementing a new policy for its phone subscribers. As discovered by The Wall Street Journal, customers will automatically be enrolled in T-Mobile’s new advertising program based on their online activity.
According to its recent privacy policy update, customers will have an option to opt out of the program starting April 26th. Otherwise, their web and mobile-app data will be shared with advertisers. This will give advertisers access to user information so they can provide more targeted ads.
The new policy also covers Sprint customers. This is pretty interesting since Sprint previously shared similar data from customers who opted into the program. With the new policy in place, customers will have to opt out to be excluded from the third-party ad program.
The changes will give customers ads that are in line with their interests. But T-Mobile promises that their customers’ information will not be shared to the advertising companies.
