If you're planning to catch the NBA All-Star Game in Los Angeles on February 15, AT&T wants to make sure you're not just watching the game—you're living it. The wireless giant is launching several connectivity-focused experiences that let fans engage with basketball culture in ways that go beyond sitting in the stands.
AT&T is reimagining what a wireless carrier's presence at major sporting events looks like. Rather than a simple branded booth, the company is creating dedicated spaces where connectivity and entertainment merge naturally. As covered by Phone Arena, AT&T's approach emphasizes keeping fans engaged, entertained, and connected throughout the weekend.
The main hub is the Dunk District at Venice Beach, where basketball courts transform into an interactive zone. The Dunk Bus features motorized hoops where you can showcase your dunking skills, gaming stations running NBA 2K, and a digital wall that lets you save photos of your best moments. For phone users, there's a customization station where you can design a personalized NBA-themed case—perfect if your current device needs a style upgrade.
ShaiT&T is the fashion side of the activation, partnering with local artists to offer limited-edition merchandise including phone cases, t-shirts, totes, and skate decks. It's a way to blend local creative talent with the basketball and tech worlds.
Entertainment options abound too. The Hoops & Streams event brings together content creators Clix, Jesser, and Kris London with NBA veterans Chris Paul, Baron Davis, and Jason Terry for a live 2v2 basketball competition and NBA 2K tournament, all produced by XSET. If you want to keep your devices powered up while soaking in all the entertainment, AT&T's dedicated lounge at NBA Crossover's concert area gives you charging stations and a connected space to recharge yourself.
AT&T is also presenting the 5th annual HBCU Classic between Hampton University and North Carolina A&T State University, bringing fan engagement and networking opportunities to the weekend's broader celebrations.
The takeaway? AT&T is making connectivity and engagement the real stars of this All-Star weekend. For fans who want to stay plugged in (literally and figuratively) these activations show how your wireless carrier can be part of the fun rather than just in the background.
Source: Phone Arena
