AT&T just made iPhone upgrading a whole lot cheaper. The carrier announced it's offering its best smartphone deals to both new and existing customers, with some iPhone 17 models completely free when you trade in an eligible device.
According to AT&T's announcement, customers can snag the iPhone 17 Pro for free (up to $1,100 off) or the regular iPhone 17 for free (up to $830 off) with any qualifying trade-in, regardless of condition. The deals work on any of AT&T's unlimited plans - you don't have to spring for the most expensive option like many carrier promotions require.
The timing couldn't be better since iPhone 17 pre-orders kick off this Friday, September 12, with phones hitting stores nationwide on September 19. AT&T is also sweetening the pot with Apple Watch deals, offering $300 off a second Apple Watch Series 11 or Ultra 3 when you buy one.
What makes this particularly noteworthy is AT&T's decision to extend these deals to existing customers. Typically, carriers save their best offers for new subscribers, leaving current customers feeling left out. The iPhone 17 Air, Apple's ultra-thin new model, is also part of the promotion with up to $830 off.
The carrier is clearly banking on its network advantages to retain customers, emphasizing what it calls "the nation's fastest, most reliable wireless network." They're also throwing in perks like the option to upgrade yearly and their service guarantee.
For anyone eyeing the iPhone 17 lineup, AT&T's approach of making deals available across all unlimited plans rather than forcing customers into premium tiers could save hundreds compared to competitors who tie their best offers to their priciest plans.
