Samsung is set to unveil its newest flagship device, most likely called the Galaxy S6, on March 1st this year at an event in Barcelona, Spain.
The upcoming introduction of the Galaxy S6 is no doubt welcome news to supporters of the South Korean phone maker. Samsung has been dealing with not-so-positive news recently, with the company declaring that its profits are decreasing, while its strongest rival Apple is currently enjoying record sales numbers with the release of the iPhone 6 and iPhone 6 Plus. Furthermore, Chinese phone makers like Xiaomi are continuing to take a bite out of Samsung's global market share by offering smartphone products that come with competitive features but with very, very low prices.
Considering the bad rep Samsung has been facing lately, it is definitely looking forward to something more positive, and the unveiling of the new Galaxy S6 device will certainly qualify as such. Crucially, the introduction of a new flagship device should inject some excitement for Samsung, which badly needs a new best-selling product in order to stay in the game.
Of course, that is easier said than done. Apple managed record-breaking numbers because they found a way to make the new iPhones even better in terms of hardware and software design. In order for Samsung to be able to compete, they will need to do some innovation in the hardware and software areas of its products too.
For instance, the South Korean company has been taking flak for years for its use of plastic materials in its flagship offerings and in most of its mobile devices. Meanwhile, other phone makers are already exploring various metal-clad designs that are becoming more popular in the global market.
Samsung is planning to remedy that by reportedly resorting to a more metallic look for the upcoming Galaxy S6 smartphone. Some reports even suggest that the mobile manufacturing giant is planning to release a variant of the Galaxy S6 that features a display screen that curves to the side, a la the Galaxy Note Edge.
On the the software side, Samsung will need to be more efficient in its features. Past Samsung smartphones have been known to have lots of unneeded software. This time around, the company needs to be more decisive in figuring out which software features will actually be useful for those who will buy the Galaxy S6.
The Galaxy S6's predecessor, the Galaxy S5, never really took off when it was released last year. Understandably, there is some pressure this time around. Some circles are even saying that the Galaxy S6's release will make or break the South Korean company. We will all soon find out after March 1st.
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