According to the results of Piper Jaffray’s latest survey on the consumer habits of teenagers, 82 percent of teens fully expect their next smartphone to be one made by Apple. Piper Jaffray’s survey also show that 78 percent of those attending high school already own an iPhone device. Moreover, despite the fact that there is only a minority of teen users that own smartwatch devices, those who do are likely to possess an Apple Watch, with 12 percent of the total number of teen smartwatch users owning an Apple Watch. The results of the survey further indicate that 17 percent of high school students have plans of getting an Apple Watch within the next six months.
Before this latest survey, the investment banking institution had published the results of the first survey it had done for this year back in April. At that time, 81 percent of teens had expected their next device to be an iPhone model. That percentage has since increased by 1 percent for the second half of the year. As reported by Piper Jaffray, the 82 percent figure is now a new high, in terms of teens’ intent in getting a new iPhone. As for the 78 percent figure representing high school kids who currently an iPhone, it is also an improvement over the 76 percent measured earlier this year.
Twice in every given year, Piper Jaffray conducts its Taking Stock with Teens survey. The semi-annual project basically involves surveying over 155,000 teenage consumers, while at the same time, gathering close to 40 million data points how much teenagers spend in areas such as digital media, gaming, entertainment, food, fashion, and beauty and personal care.
When it comes to social media engagement, Piper Jaffray’s latest survey shows that teenagers like to use Snapchat, which is no surprise at all. 47 percent of high school kids claim that Snapchat is their favorite social media platform. Snapchat is followed by Instagram (the favorite of 24 percent of teens), Facebook (9 percent), Twitter (7 percent), and Pinterest (1 percent).
As far as video content providers go, Netflix ranks the highest, with 37 percent of teens saying the streaming giant is their favorite video service. Trailing behind is YouTube (29 percent). With regards to music streaming service preferences among the high school respondents, the latest survey shows that just 35 percent of them go for Pandora radio compared to 49 percent a year ago, as on-demand brands like Spotify, YouTube, and Apple Music continue to become popular.
To know more about the results of the survey, visit this page now.
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