The fifth biggest wireless carrier in the United States mobile market has recently revealed that it intends to make good on its promise to showcase mobile devices manufactured by tech giant Samsung in its own stores. US Cellular intends to achieve this by having dedicated Samsung store-within-a-store setups in 57 of its locations across the country before the end of October.
As a matter of fact, the arrangement is already underway in US Cellular’s retail space located in the city of Madison in the state of Wisconsin. In this outlet, the wireless carrier allotted an area measuring a hundred square feet, which will be transformed into a shopping silo that displays and sells smartphones, tablets, and possible wearable devices made by the biggest seller of mobile devices in the world.
It is true that US Cellular is not as big as any of the Big Four (Verizon Wireless, AT&T, T-Mobile, and Sprint), but this regional wireless carrier still has plenty of reach, and Samsung has done well in joining forces with the mobile operator in pushing its products, particularly its Galaxy lineup of devices. More importantly, this partnership will help Samsung shore up until the release of its rival Apple’s latest flagship device, the iPhone 7, due to launch before the end of this year. Samsung had done pretty well with the release earlier this year of its current flagship devices, the Galaxy S7 and the Galaxy S7 Edge, as well as the recent unveiling of its latest phablet offering, the Galaxy Note 7. But Apple has always been dominant during the winter months based on historical data, and it is only right that Samsung try to minimize Apple’s dominance by making an aggressive effort to make its own products as visible as possible to potential customers.
Having a dedicated section in more than 50 of US Cellular’s stores should help. Not only will these Samsung shopping silos allow Galaxy devices to be within easy reach of US Cellular customers, they will serve as demo stations for the South Korean mobile manufacturer’s newest and hottest products, like its new Gear VR headset and its Gear S2 smartwatch, and maybe even the upcoming follow up, the Gear S3. The store-within-a-store will also come with an interactive, virtual host that is designed to assist customers in learning about Samsung products.
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