The last three months of any given year is always a good time for Apple. But the final quarter of 2016 was a record breaking one for the tech giant. In that period, the company registered its best ever quarterly iPhone sales (thanks to the iPhone 7 and the iPhone 7 Plus), selling 78.3 million units of its smartphone devices.
It has been a couple of years since Apple introduced its iPhone 6, its most successful iPhone release ever. Fast forwarding to 2016 and the tech giant never really quite managed to replicate that level of success. What is worse is that sales seem to be getting slower every quarter.
Back in July earlier this year, we reported about Verizon Wireless’ plans to acquire Yahoo for $4.83 billion. In recent weeks however, Yahoo has hit some headlines that frankly does not do itself some favors. What we are referring to, of course, is the massive hack on Yahoo that could be considered the biggest one of its kind in history. The hack exposed the account details of at least 500 million customers.
According to research firm Gartner, global smartphone sales for 2016 will decline, marking two consecutive years of decline since 2015. The newest information from Gartner projects that total smartphone sales will decrease 1.6 percent this year. The company pointed out that the only area seeing growth in 2016 is the market for low cost smartphones that run on Google’s Android mobile operating system, especially those manufactured and shipped by phone makers based in China.
As analyzed by Walter Piecyk of BTIG Research, the strong demand for Apple’s newest iPhone devices (the iPhone 7 and the iPhone 7 Plus), could engineer a return to growth for the tech giant, especially in terms of smartphone earnings during the final quarter of
Well, at least in terms of the volume of preorders in the first 48 hours. Apple’s storied history has shown that when releasing its flagship devices, the smaller iPhone tends to become the buyers’ favorite over the bigger Plus model. But in 2016, the reverse appears to be true. This year, the iPhone 7 Plus has clearly outpaces the iPhone 7, according to information provided by research firm Slice Intelligence.
For Apple, releasing the iPhone SE was not such a bad idea after all. The tech giant normally releases new iPhone models during the later part of any given year, but the iPhone SE was a departure of that norm, having been introduced back in March early this year.
As reported by Canalys, the total volume of shipments of smartphones around the world registered some growth during the second quarter of this year, following a marked decrease in year over year smartphone sales during the first three months of 2016.
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