AT&T is restructuring its data plans, and even adding other special privileges in order to keep up with the recent upgrades by its rivals Verizon Wireless, T-Mobile, and Sprint. Indeed, the second biggest wireless carrier in the United States recently introduced new Mobile Share Value plans, which will go live on August 15th of this year.
AT&T will not only be reducing the rates of some of its Mobile Share Value plans, but also boosting the data without increasing the pricing in others. Moreover, the wireless carrier is also adding free calling and text messaging to Canada and Mexico for subscribers who decide to avail of the AT&T’s more expensive plans.
A few days ago, AT&T had revealed that it was introducing a special offer that gives a $500 credit to AT&T U-verse or DirecTV subscribers who choose to switch their wireless service to AT&T’s network. And now, AT&T spices things up even more by announcing changes to its Mobile Share Value offering.
The price war in the wireless industry has been intensifying quite recently. Other carriers such as Sprint and T-Mobile have been introducing price cuts to their plans as well as increasing data allotments in order to grab away subscribers from the industry leaders Verizon Wireless and AT&T. Even the Big Red has adjusted its current plans, now offering more data at reduced costs while getting rid of its service contracts. To remain competitive, it is imperative that AT&T do something to its plans, too.
AT&T now joins T-Mobile and Sprint in announcing Mexico wireless perks. This should not be too surprising -- AT&T after all acquired two Mexican carriers -- Iusacell for $2.5 billion and Nextel Mexico for $1.875 billion -- back in January early this year, and AT&T’s subscribers are about to reap the benefits of those acquisitions. More importantly, AT&T can now compete with T-Mobile’s Mobile Without Borders (call and text to Mexico and Canada with no extra charges) and Sprint’s Open World (which covers Mexico, Canada and selected Latin American regions).
As for its data plans, AT&T has replaced its $70 6 gigabyte of data a month tier of service with a new option that offers 5 gigabytes of data for $50 a month. Also, the carrier is reducing the price of its 20 gigabyte plan to $140 a month from the previous $150. Subscribers who are availing of the $100 a month plan will now get to enjoy 50 percent more data -- that is, the 10 gigabytes of data has been boosted to 15 gigabytes of data at the same price. Lastly, AT&T is introducing a new 25 gigabyte option for $170 a month, which should be ideal for small enterprises needing more than one line of service.
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