According to a recent report published by Ars Technica just this week, the number of installations of the Pixel Launcher mobile app (which can only be utilized with Google’s Pixel smartphones) has reached more than a million. To be perfectly clear, Google does not usually publish sales numbers for its flagship device, so industry watchers often have to make their own estimates based on available data (like the number of Pixel Launch app installs).
But is 1 million units sold an accurate number? The Pixel and the Pixel XL devices made their official debut back in October of last year, and while it is quite possible for the handsets to have already sold more than a million units eight months after their launch, there is also reason to argue that one million may represent only a fraction of the real figure.
BayStreet Research certainly believes so. According to the market research firm, the Pixel handsets may be selling more than what the number of Pixel Launcher installations would suggest. As a matter of fact, BayStreet Research estimates that the real sales figure is closer to 1.8 million units sold, with 475,000 likely to be purchased by consumers during the second quarter of this year.
Compared to the sales figures of its rivals (Samsung’s Galaxy S8 has sold around 5 million units to date, while Apple’s iPhones have sold over 78 million units during the fourth quarter of last year), the Pixel’s numbers may not be that impressive. But when you consider that the flagship offering has limited availability only, 1 million plus units sold is actually not bad, despite the fact that the smartphones are exclusively sold in the United States via Verizon Wireless, and Google had to deal with some pretty serious inventory issues during the holiday shopping season.
It is no secret that the smartphone market is as competitive as it gets. Samsung is currently taking full advantage of the momentum generated by the release of its flagship devices (the Galaxy S8 and the Galaxy S8 Plus), and it is a sure bet that Apple will have a monster hit on its hands with the upcoming release of its iPhone 8 (whose launch will coincide with the tenth year anniversary of the original iPhone back in 2007). Google will have to step up its game if it wants to compete, and with talks of a second generation Pixel coming this year, the tech giant gets a chance to bring it on.
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