The third biggest wireless carrier in America has just revealed that it continues to expand the list of video content provider partners for its Binge On feature by adding Amazon Prime Video, Fox News, Univision Now, and the WWE Network. Mobile users subscribing to T-Mobile now can watch video content from those providers via mobile devices and need not worry about their monthly data allotments getting affected.
T-Mobile first introduced its Binge On service in November of last year, and the feature has since made an impact both positively and negatively on the wireless industry. The competition has certainly noticed, and perhaps not wanting to lose their existing subscribers to T-Mobile, have since made some effort to retain their customers. Indeed, about a couple of months since the service has been launched, other major wireless carriers in the United States, namely Verizon Wireless, AT&T, and Sprint, have all announced various incentive programs to counter T-Mobile’s newest offering.
As far as wireless features go, Binge On does offer plenty of perks. People nowadays do more things on their mobile devices than ever before, including watching video content. But consuming videos is not exactly free, and those who can not get enough of watching content via mobile often find themselves with either their data allowances all used up, or a monstrous bill at the end of the month. T-Mobile’s Binge On service seems primed to change all of that.
By adding Amazon Prime Video, Fox News, Univision Now, and the WWE Network, T-Mobile’s Binge On feature now has a total of 40 video content provider partners. The other providers include some familiar names such as Netflix, HBO Now, Hulu, Showtime, Sling TV, STARZ, and WatchESPN, just to name a few.
In order to enjoy unlimited access to the Binge On service, subscribers of T-Mobile have to sign up for a plan that offers at least 3 gigabytes of data. Note that subscribers of the wireless carrier’s cheaper 1 gigabyte plan can still enjoy optimized video streaming services, but doing so will affect their monthly data allotments.
T-Mobile is highlighting the results of an independent survey conducted for the wireless carrier earlier this month that showed that more than 90 percent of subscribers stated their desire to watch more video content using the Binge On service. As a zero rated feature, Binge On has taken some flak from advocates of net neutrality, but John Legere, the very vocal chief executive officer of T-Mobile, continues to defend the service’s legitimacy.
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