For the past few years, T-Mobile changed the way it does its business by trying to attract the younger generation. The carrier did so when it rebranded itself as an "Un-carrier" label that wanted to rebel against the other offers in the market. Today's announcement, however, gives special attention to senior citizens who want the best value for their smartphone usage. With more seniors becoming digitally connected as ever, it is only understandable why T-Mobile has decided to offer a new plan specifically for this market.
Back in May earlier this year, T-Mobile had introduced a new campaign that targeted subscribers from rival Verizon Wireless. The campaign was called #GetOutOfTheRed, and basically it allowed customers who decide to defect from the Big Red and switch to a T-Mobile One unlimited plan to have their remaining device balances completely paid off by the Uncarrier, no matter how many number of payments have yet to be made. As for early termination fees, they are paid up to $350.
Rather quietly, T-Mobile has chosen to terminate its special pricing for its One Plus unlimited plan, effectively increasing the price from $5 per month to $10 per month, on top of the monthly fee it charges for its standard One unlimited plan. Thus, a single line of service under the T-Mobile One Plus plan is now priced at $80 per month. As for four lines of service, that now costs $200 per month.
Yet again, T-Mobile is offering another new deal for mobile users who are considering switching to a new network. The wireless carrier’s latest offer promises a couple of unlimited lines of service for a price of $100, or if the customer is already under an existing T-Mobile plan, he can get 2 more lines for the price of one. By signing up for the Auto Pay option, customers can enjoy all inclusive pricing.
T-Mobile is introducing a new special offer that is made available only for a limited time. In this promotional deal, the third biggest wireless carrier in the United States has decided to offer four lines of service of unlimited data for a price of $140. Specifically, users who opt to subscribe to a couple of lines of service of the mobile operator’s One Unlimited data plan will get to have a pair of extra lines of unlimited data for the price of one. To summarize:
Back in February earlier this year, T-Mobile had decided to add HD video to its One unlimited data plan, as well as 10 gigabytes of high speed hotspot data. The move was considered by many as a direct counter to Verizon Wireless' launching of its Unlimited plan, which also came with unlimited HD video streaming and 10 gigabytes of LTE mobile hotspot.
Since August of last year, T-Mobile’s One and One Plus unlimited data options have already been live on postpaid, but customers of the third biggest wireless carrier in the United States have yet to see unlimited data make its way to prepaid. Well, their wait is over -- the mobile operator has debuted its new prepaid One spin off, albeit quietly.
T-Mobile has apparently decided to increase the monthly data cap on its unlimited plan by a couple of extra gigabytes. Thus, the 28 gigabyte data allotment each month has now been bumped to 30 gigabytes. According to TmoNews, the wireless carrier made the change in the data cap quietly just this week.
Effective this coming March 1st, T-Mobile is offering a trio of lines of service of unlimited data for just a hundred bucks. Specifically, any existing or new subscriber under a T-Mobile One or Simple Choice plan with at least a couple of voice lines will now be able to add an extra line of service, absolutely free of charge.
Quickly countering the latest announcement from Verizon Wireless, T-Mobile has revealed that it is now adding HD video to its unlimited plan. Specifically, the third biggest wireless carrier in the United States has added HD video and 10 gigabytes of high speed hotspot data to its T-Mobile One unlimited plan, which normally costs $70 per month. For good measure, the major US wireless carrier also took the opportunity to launch a deal that offers a couple of lines of T-Mobile One service for just $100 per month, basically allowing subscribers a $20 discount on the usual pricing.
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